Activity 4, Propaganda

READING 4C: Brief List of Propaganda Techniques

Name calling -- attacks person or group of people

Glittering generalities -- uses undefined phrases that have positive emotional appeal to the audience

Testimonials -- persons to whom we have respect or esteem are introduced as supporters

Just plain folks -- promotes neighborly intimacy

Slogans -- short phrases used to short-circuit thinking and promote particular action

Non-sequitur -- the conclusion does not necessitate the premise

Appeal to prestige -- action will secure or maintain prestige

Repetition -- believe because we have heard it so often

Wishful thinking -- believe a proposition because a person wants it to be true

Inconceivability -- belief is false because a person can't conceive it to be true

Tabloid thinking -- oversimplify complex theories, etc.

Emotional terms -- term that arouses feelings in favor or against an object

Rationalization -- citing lofty reasons that probably have fewer creditable grounds

Causal oversimplification -- a complex event is explained as due to one or two causes, when in reality many causes are responsible

Prejudice -- unwillingness to examine fairly the evidence and reasoning about the thing, person or idea which is the object of the prejudice

Metaphor and Simile -- a metaphor is a comparison implied but not stated; a simile is a comparison stated explicitly with connecting words "as" or "like"

Vagueness -- doubt as to the scope of particular words or phrases

Return to Activity 4.

Go to the Contents page for International Conflict and the Media.

Go to the Bibliography.